'Ngumsebenzi ngeendlela ezininzi i-mali kwixesha elizayo
I MT Iinkomfa icandelo akazange involve lokwenza ingxelo okanye editorial nabasebenzi I-Moscow phinda-PhindaUxanduva kuluntu ishishini kunye indima ebalulekileyo loluntu kwaye yophuhliso loqoqosho kweli lizwe ingaba baba a topical mba. Iinkampani ezininzi ingaba striving ukuya kukhuthaza zabo competitive amandla kwaye baxhase dibanisa lemveliso umfanekiso nge-neyokusebenza zabo ishishini reputation kwaye abiding yi-imigaqo uxanduva kuluntu. Ukuza kuwo igama CSR (corporate yoxanduva lwezentlalo) okokuqala, omnye ngoko nangoko ikuqonda ukuba oku ngaphezulu kakhulu kwaye substantial ingcamango kunokuba loyedwa. Ngomhla we-delving kulinywa nzulu ngakumbi kulo mbuzo, uyayiqonda into yokuba uxanduva kuluntu penetrates onke amanqwanqwa ubomi bethu. Corporate uxanduva kuluntu luloyiso ukuba kwenzeka ntoni jikelele kwethu, kwaye thina asingabo bonke i-integral, indispensable kwaye mhlawumbi ibaluleke kakhulu inxalenye yayo, njengoko wonke zethu iplanethi babe luthathwe enye enkulu corporation. Okokuqala, corporate uxanduva kuluntu kuthetha ezingaphezulu uxanduva ukuba iinkampani aza kuthatha inxaxheba ngokwenza enye imirhumo kwi-pension funds, Lukoil, GAZPROM nabanye), athabatha inxaxheba kungokuzithandela i-inshorensi yezempilo iinkqubo (njengoko uninzi iinkampani ngoku ingaba), financing zophuhliso kumaziko (playgrounds emidlalo iindawo, izikolo, nurseries, lemiyezo, njalo-njalo.) kwaye ixhasa ezinye iinkqubo. Enyanisweni zonke bahlobo bam kwaye acquaintances besebenza enkulu iinkampani bonwabele enye inzuzo ezibonelelwe ngu-zabo abaqeshi iphezulu yabo basebenza izibonelelo phantsi kakuhle umthetho. Okwesibini, corporate uxanduva kuluntu manifests ngokwayo kwi-numerous kungokuzithandela iinkonzo ezikhoyo kweli lizwe, ngokunjalo kungokuzithandela iimanyano misela ukuya kwi-kuphakamisa umgangatho wobomi kwaye uncedo kakhulu buthathaka loluntu amaqela i abantu behlabathi. Okwesithathu, CSR kuthetha loyedwa okanye inability okokuba ngumntu kwi-street okanye ongummelwane abo iimfuno zakho uncedo nenkxaso. Njengoko Usekela-CEO kwi-Pepeliaev Iqela, ndinguye abakwicandelo le nkqubo. Ngaphandle ukusuka ekuboneleleni ezahlukeneyo ezongezelelweyo izibonelelo abasebenzi, inkampani yethu kukuba ukuphumeza a inani socially oriented iiprojekthi. Umzekelo, sinike uncedo kwi-Kremlin amaziko olondolozo lwembali Inkxaso-Mali kwaye Jonga Umbutho kawonke-Wonke ka-Disabled Abantu 'Umbindi kuba Humanitarian Iinkqubo' ngokunjalo nezinye charitable organizations. Sisebenza kunye ne-Russian Urhulumente Library kwaye Urhulumente Zembali Museum ukubanceda buyisela zembali amaxwebhu kwaye gcina yesizwe intellectual somthetho. I company ngu obandakanyekayo, phakathi kwezinye izinto, charitable amaphulo aiming ukuqinisekisa intlalontle kuba disabled abantu nabantwana kunye limited abilities abo kufuneka zonyango uncedo kwi-Russia kwaye ngaphesheya. Abantu abaninzi kweli lizwe bakholisa ukuba imboniselo corporate uxanduva kuluntu kuphela njengoko inxaxheba koluntu lwenene iiprojekthi. Eneneni, amashishini kuba ndaqaphela ukuba baye kwenza kufuneka 'nika into umva. 'Uninzi rhoqo, corporate umfanekiso ngu inqununu kunikwe ukuba induces iinkampani ukuthatha corporate yoxanduva lwezentlalo, kodwa yintoni injongo i company pursues kwi-ethabatha kule 'mthwalo' ngenxa ihlala ingu esidibanisayo. Kweli lizwe lethu, iinkampani uncedo orphan amakhaya, lwezibhedlele, izikolo, ababehlelelekile ngaphambili, abantu ezahlukeneyo non-commercial (yenkolo) organizations kwaye imali, kodwa corporate uxanduva kuluntu ayiyi kuphela uncedo ukuba kwenzeka ntoni 'apha kwaye ngoku. Corporate uxanduva kuluntu engenakwenzeka ngaphandle umntu ngamnye ethabatha umntu uxanduva kuluntu. Yintoni ngoku hampers uphuhliso corporate uxanduva kuluntu kwilizwe lethu kukuba iinkampani musa imali eyaneleyo efuna ingqalelo esele ikho imiba yezentlalo, ezifana deteriorating imeko-bume. Enye ingxaki kukuba urhulumente akakwazi kubonelela ezongezelelweyo lwezemveliso kuba iinkampani ukuba bathathe inxaxheba loluntu ubomi kweli lizwe. Iqwalaselekile, kubalulekile ubukhulu becala-wonke iinkampani kwaye inkulu amakhulu asele kujike ngakumbi esebenzayo kuyo xa corporate uxanduva kuluntu ngexesha abancinane kukuba athethe medium-sized kwaye non-wonke amashishini. Nangona kunjalo, njani uluntu ubona corporate uxanduva kuluntu kwiimeko ikakhulu kwi enkulu kwimakethi abadlali. Ukuzothi ga, urhulumente ngokuqinisekileyo i-strongest kwaye uninzi influential kubo. Kubalulekile nzima ukuba overestimate indima karhulumente kwaye impembelelo yayo kwi njani imithetho-siseko socially unoxanduva ukuziphatha proliferate kwaye baba ingrained kulo mbutho. Kubalulekile ngoku ukuba bakhulise dialogue phakathi kukarhulumente kunye nemibutho yoluntu. Ngaphandle amashishini kwaye ii-arhente zikarhulumente sisonke ezentlalo-ntle iingxaki kwi-Russia iya kuhlala unsolved.
